In addition to this, a quarter of Brits admitted that they had at least one or more dating apps on their smartphones. And of course dating apps are a primary resource for those who want to find live: 37% of surveyed participants said that they had met their current partner by using such apps. 35% of participants in Scotland said that a meaningful relationship came of it.

Apps like Bumble, Happn and Tinder are based primarily on singles judging photos and selfies that are posted onto profiles. Factors such as fashion choices were considered to be among the most crucial elements when it came to decision making, according to the survey.

What Britons Want

The research carried out revealed that for men, the most eye-catching of colours was red. 38% of women, however, stated that blue was an attractive colour for men. When it came to the most desirable profile pictures of men, fashion choices such as skinny jeans and suit jackets came out on top. The ‘man bun’ hairstyle was among the least. Females wearing gym clothes were considered the most attractive in their profile photographs.

Chantelle Znideric, a personal stylist, had something to say about the results of the survey: "With the growing prevalence of mobile app dating, it's so important to learn how to style yourself correctly to look great on your mobile.

"In the past, first impressions were made on the first date, whereas these days potential partners are making snap decisions with every swipe, based on two or three images."

Mobile dating apps have grown considerably in their popularity in the last few years. Some have even overtaken a lot of dating sites that were prominent at the beginning of the century. Currently, Tinder is ranked as the number one free "lifestyle" app in the App Store. After all, it’s users number at over 50 million on a global scale.