Analysed for you:



Pros and Cons:

  • One of the oldest dating sites in the world.
  • Also suitable for international contacts.
  • Organises all kinds of fun events for singles.
  • To increase the possibility of being found can additionally purchase a "booster."
  • Most functions are only available for Premium users.
  • The price is decent and not too pricey for the comprehensive offer.

What we think:
That's what we think about
" is the most famous dating site worldwide. After its inauguration in the UK in 2001 UK quickly became the Britsh number one dating site."
Henning Wiechers
Expert was last reviewed
in May 20244
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Composition of members:

active weekly

56 : 44

40% 30% 20% 10% 0% 18-24 25-34 35-44 45-54 55-99 Average age of users:
  • Men: 25-30 years
  • Women: 25-30 years

Number of registered members:

4,500,000 UK members
  • 60 million worldwide

Test result:

Quality of user profiles:4
Handling and design:4,5
Search filters:4,5

Test summary: Experience: How it works operates like almost any other online dating portal, but it does have the advantage of being one of the most experienced and well-known on the market. The company was founded in 1995 in the USA and therefore has a lot of experience in the online dating world. Globally, the company has over 60 million members… enough to provide a colorful mix of people and a potential match for everyone! Most of our experiences with have been positive, as there is really something for everyone on this site.

What kind of people use

This is a dating platform that is designed for all singles, whether you want to find someone locally, nationally or internationally. For example, you could live in Manchester but be moving to Berlin. If you want to make contact with someone before you arrive, just search for people in Berlin. We found so many different types of users in our test. In addition, we found that most members are aged between 20 and 30.

What is free on

Registration is completely free. Plus you get a free questionnaire to fill out during registration – so that match suggestions are made a bit easier. The form is not supposed to be a basis for contact proposals but rather to make filling in your profile much easier. You can also look at other profiles for free. If you want to initiate contact though, you'll have to pay.

Quality of user profiles:

  • Possibility to add up to 26 personal photos
  • Detailed forms with a large number of standard questions about you and your dream partner
  • A variety of questions to write your own text answers to (who I am, who I want, my background, my appearance, etc.)

Free services:

  • You can post a profile with photo
  • You can browse through members’ personals
  • You can make a free personality test and add the results to your profile

Premium services:

A single-month subscription is the highest, cost but payment plans generally get cheaper the longer they go on.

Payment options:

  • Credit and debit card
  • Paypal

Frequently Asked Questions:

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Who wrote that?

Henning Wiechers
has been observing the UK dating market since 2007. He is among the top opinion leaders in the industry.

Any questions...?
Contact him!