Analysed for you:

Free Online Dating


Pros and Cons:

  • The biggest free online dating and personals site in the English-speaking world.
  • Always busy with around 300,000 online at any one time.
  • Extremely detailed advanced search option.
  • Has forums and a general community for discussion and chat about various topics (not just online dating).
  • Offers a matching Chemistry Test, however this doesn’t appear to bring accurate results.
  • Completely free! It is possible to pay a subscription for a completely ad-free experience, however.

What we think:
That's what we think about
("Free Online Dating"):
"About 40% of the internet single population in the UK are members of So expect lots of people here to choose from!"
Henning Wiechers
Expert was last reviewed
in May 20223
Try out for free NOW!

Matching alternatives:


5 Read Review


5 Read Review

Composition of members:

active weekly

50 : 50

40% 30% 20% 10% 0% 18-20 21-30 31-40 41-50 51-60 61-99 Average age of users:
  • Women: 35-44 years old
  • Men: 35-44 years old

Number of registered members:

2,000,000 UK members
  • Around 300,000 users online at any one time
  • 65 million registrations worldwide since 2004

Test result:

Quality of user profiles:4,5
Handling and design:3
Search filters:4

Test summary:

What POF UK ( is all about!

PlentyOfFish (more often shortened to POF) is an online flirt and chat site that boasts over 2,000,000 members alone in the UK… and many more internationally. This gives it a great deal of flexibility, meaning that you can search for singles almost anywhere (so if you’re moving or travelling, you can start getting to know people right away).

In addition to this, singles on POF tend to be looking for a variety of different things. This can be anything from a simple hook-ups to relaxed dating, or even the search for a serious partner. Thanks to the Chemistry Test, users can either get matches (based on preferences) or perform an advanced search (you can even find someone by their username). What are the members like?

Members on are very diverse, and you’ll find all sorts of age groups here. There are a lot of younger people who use it regularly, but what may be surprising is that there are plenty of older singles as well who’re breaking into online dating. The average age for both male and female members on is between 35 and 44 years old.

Is POF completely free?

Yes, POF is quite literally completely and utterly free… which probably one of the reasons it is so popular around the world. You can search for members and chat with singles all to your heart’s content without paying a single penny. However, if you want to get a bit of extra attention (high light your profile, for example) or simply enjoy an ad-free experience, you can pay a small subscription.

Steps to success:

  • Sign up to Plentyoffish and create a profile. Make sure to upload a profile photo or two!
  • Do the Chemistry Test. You will be tested on 33 different points in order to determine your personality and matches.
  • Start chatting, flirting and meeting people!

Quality of user profiles:

  • As well as receiving matches based on your personality test, you can also utilise the search function.
  • Profiles are clear and structured, though something them can be a little bland.
  • Profiles on POF also come with photo galleries.
  • You can check when a user was last online.

Free services:

  • The massive advantage here is that POF is free for everyone to use. This of course can have a slightly negative impact sometimes, causing people not to take the site as seriously as they would others.

Premium services:


These include features like sending gifts, getting better access to new members and so on.

Payment options:

  • Credit Card
  • Paypal
  • In-App payment

Matching alternatives:


5 Read Review


5 Read Review

Who wrote that?

Henning Wiechers
has been observing the UK dating market since 2007. He is among the top opinion leaders in the industry.

Any questions...?
Contact him!